Content is king in the world of blogging and having a web presence. But, SEO techniques are often overlooked, making even the most amazing content unseen by a large majority of people.
Thinking like a viewer and how they search is often easier said than done. Let’s face it, SEO is difficult and oftentimes that last thing people think about when creating their content.
Recipe for More Viewers
Pursuing better SEO tactics doesn’t have to be hard. In fact, you can implement some very basic essentials to boost your website search ranking on your own. To give you a headstart, we’ve compiled a list of essential yet easily implementable SEO solutions to get you going. They’ll help your content rank better, get more visibility, and drive traffic to your site.
More important, these steps aren’t hard to use at all. Even if you don’t know anything about SEO, you can use every single one of these tips and start seeing results.
Are you ready to be on your way towards having better content?
Keywords are the foundation of a good SEO strategy. Think about it, how can anybody find your amazing content if your content doesn’t contain specific keywords your viewers are searching for? Without a good keyword strategy, your efforts to rank higher on Google will flounder.
Relevant keywords also helps you to answer questions like:
- How hard will it be to rank for this keyword?
- How much traffic am I likely to get if I rank for this keyword?
- What kind of content should I create to rank for this keyword?
- Are people searching for this keyword likely to become my customers?
To begin the keyword process, follow these simple steps.
- Brainstorm a set of ‘base’ keywords that are most likely to be used on search engines by your viewers. For instance, if you sell shoes some of your keywords may be:
- Shoes
- Footwear
- Sneakers
Using a keyword search tool on Google would be a great tool in your arsenal for SEO greatness.
ALT-TEXT
This is the text embedded into the images on your website. The alt-text should accurately describe what the image is and should include one or more relevant keywords. This is helpful for image searches and helps boost the total number of keywords used across the website. The alt-text will also be displayed if the images don’t load on the website, which can happen if the connection is disrupted or images have been disabled for whatever reason. Every relevant image on your website should have alt-text embedded.
INDEXING & BUSINESS REGISTER
This is probably the most important step towards improving your SEO. It is absolutely essential for any business, especially if your business has a physical location. Indexing is where your site-map is submitted to the search engine (e.g. Google Console) for crawling. This allows the search engine to have your text stored on their server and reduces the time taken for each search. Google prioritises websites that have been indexed because they don’t slow the search down. Registering through Google My Business is also essential because it lets Google know your business exists and places a specific address to it that will display in search results where location is important, such as with a physical place of business.
PAGE TITLES
Every page on your website should have a page title. When Google lists your website in search results, your page title will be shown on the first line. This means it’s extremely important to include relevant keywords people will be searching for, along with your business information in your page title. An effective format for structuring your page titles is: Keywords | Location | Business. Ensure your SEO provider or web designer has added titles to every single page on your website and the titles are limited to 50-55 characters.
PAGE DESCRIPTIONS
Page descriptions are the text the search engine will display under the page title. This usually consists of 1-3 sentences that sums up the purpose of the page to let the viewer decide if it is relevant to their search.
If your SEO follows these 5 essentials, you can be sure you’re on your way to a good start. Remember, you’ll be competing with other businesses who may also have a good SEO game so nothing is a guarantee to gain top spot of any search.
